300Digital
CTO · Email Marketing
Lifecycle email marketing platform
Built a full-scale email marketing platform handling multi-tenant list management, remote ESP integrations, campaign orchestration, and performance analytics.
- Designed and implemented the core architecture for list ingestion, synchronization, and segmentation across external ESPs.
- Built campaign creation, scheduling, and sending flows with strict delivery, throughput, and reliability requirements.
- Delivered the analytics pipeline for tracking engagement, conversions, and system-wide performance signals.
- Owned backend, frontend, DevOps, testing, and operational automation to keep the platform stable under growth.